Filed under: Fashion
Ann Summers
Lucy Moore, a size 16, won more than a fifth of the 30,000 public votes and was the only plus-size woman in the final group.
The 20-year-old criminal justice student was one of ten finalists plucked from over 4,000 entries and appeared in an advert shown during the last episode of The Only Way is Essex.
She told the Daily Mail: "At school I was the biggest girl in my group of friends, so I avoided being teased by being fun and bubbly."
"Now all of my course mates at university have seen me in my underwear. It's a bit weird."
Ann Summers
"Hopefully it will be an inspiration to other curvy girls and give them confidence."
"I want to represent women with a curvier figure and show them that you can be sexy no matter what your size or shape."
The campaign featuring Lucy will be unveiled in stores around the country on 19 January.
CEO Jacqueline Gold added: "The campaign was about finding a real woman who embodied our brand and oozed sexiness and confidence."
"Lucy really stood out for us and we are really looking forward to showing off our new Valentines collection with Lucy taking centre stage in the campaign and store windows."
What do you think of a size 16 model fronting the campaign? Let us know below...
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